{"product_id":"florana-tarot-by-james-ferry-78-card-rider-waite-smith-deck-in-art-nouveau-botanical-style","title":"Florana Tarot by James Ferry — 78-Card Rider Waite Smith Deck in Art-Nouveau Botanical Style","description":"Short description:\r\n\u003cp\u003e\u003cstrong\u003eFlorana Tarot.\u003c\/strong\u003e James Ferry rebuilds the 78 Rider Waite Smith archetypes in a modern art-nouveau register with prismatic colors, flowing floral compositions, and a 72-page guidebook of card meanings.\u003c\/p\u003e\r\n \r\n\r\nDescription: \r\n\u003cp\u003e\u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\r\n\u003ch3\u003eQuick Specs\u003c\/h3\u003e\r\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003cbr\u003e\r\n\u003c!-- wp:html --\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eType:\u003c\/strong\u003e Rider Waite Smith tarot deck with guidebook\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eCards:\u003c\/strong\u003e 78 cards\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eGuidebook:\u003c\/strong\u003e 72 pages, card meanings\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eAuthor and Artist:\u003c\/strong\u003e James Ferry\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e U.S. Games Systems, Inc.\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 978-1-64671-301-1\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eAesthetic:\u003c\/strong\u003e Modern art-nouveau with prismatic colors and naturalistic flora and fauna\u003c\/li\u003e\r\n\u003cli\u003e\r\n\u003cstrong\u003eTradition:\u003c\/strong\u003e Rider Waite Smith\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003c!-- \/wp:html --\u003e\u003cbr\u003e\r\n\u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\r\n\u003ch3\u003eA Rider Waite Smith Tarot in a Modern Art-Nouveau Register\u003c\/h3\u003e\r\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003cbr\u003e\r\n\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\r\n\u003cp\u003eThe Florana Tarot is a 78-card Rider Waite Smith deck rendered in a modern art-nouveau register, with bold line work, flowing floral compositions, and a prismatic color palette that borrows from both stained glass and vintage botanical illustration. James Ferry drew the deck out of what the introduction describes as a lifelong passion for nature and a fascination with bold graphic convention, and the finished cards make both influences visible. Figures wear crowns of roses and peonies, thrones grow into leafy archways, familiar Rider Waite Smith compositions get rebuilt with vines, grapes, rabbits, and rolling green landscapes. The 72-page guidebook covers card meanings in a working reading vocabulary that assumes the reader wants to actually read with the deck rather than just admire the art.\u003c\/p\u003e\r\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003cbr\u003e\r\n\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\r\n\u003cp\u003eBecause the deck stays inside Rider Waite Smith conventions, any reader already using a Rider Waite Smith base can pick this deck up without relearning the framework. The Fool still walks off a cliff, the Empress still sits with her wheat, the Tower still crumbles. What changes is the visual voice, and the naturalistic art-nouveau treatment gives every card a garden-adjacent atmosphere that pulls the archetypes toward growth cycles, seasonal work, and correspondences drawn from botany. For readers who love the Rider Waite Smith framework but want the imagery to breathe, this deck is written for you.\u003c\/p\u003e\r\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003cbr\u003e\r\n\u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\r\n\u003ch3\u003eHow Florana Tarot Fits in Your Practice\u003c\/h3\u003e\r\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003cbr\u003e\r\n\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\r\n\u003cp\u003eReach for Florana when you want a Rider Waite Smith reading in a warmer visual register: seasonal spreads, garden practice, love and growth work, and any reading where the botanical layer adds meaning rather than distracts. The prismatic palette makes the deck easy to read in candlelight and on a covered altar. If you already own a classic Rider Waite Smith and want a second deck that talks in the same grammar but a different accent, this is that deck. Browse my \u003ca href=\"https:\/\/tarotfellow.com\/collections\/tarot-decks\/\"\u003eTarot Decks collection\u003c\/a\u003e for decks that pair with or contrast to this one.\u003c\/p\u003e\r\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003cbr\u003e\r\n\u003c!-- wp:heading {\"level\":2} --\u003e\u003c\/p\u003e\r\n\u003ch2\u003eHow to Read with Florana Tarot\u003c\/h2\u003e\r\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003cbr\u003e\r\n\u003c!-- wp:yoast\/how-to-block {\"steps\":[{\"id\":\"step-1\",\"name\":\"Recognize the Rider Waite Smith Bones\",\"text\":\"When each card lands, name the classic Rider Waite Smith composition first. This is Three of Cups with the three dancers becoming three figures under a rose arbor. This is Seven of Pentacles with the resting farmer becoming a floral figure with a golden pentacle. Naming the classical bones grounds your reading in the familiar framework before you let the imagery add its garden layer.\"},{\"id\":\"step-2\",\"name\":\"Read Reversals as Botanical Cycles\",\"text\":\"When a card lands reversed, honor it as a companion voice to the upright meaning. The garden imagery gives you a natural metaphor for reversals: what happens when the season turns, when the plant goes dormant, when the seed is still underground. Reversal meanings are part of the whole tarot story here as much as in a classic Rider Waite Smith deck, and the botanical frame supports rather than replaces the standard shadow readings.\"},{\"id\":\"step-3\",\"name\":\"Pair Card Imagery with Seasonal Practice\",\"text\":\"The prismatic palette and floral compositions make the deck a natural fit for seasonal spreads: wheel-of-the-year layouts, monthly moon spreads, and readings tied to what is blooming or dormant in your area. Pull cards for each phase and read the botanical details alongside the archetypal meaning. A card featuring roses in an early-spring reading carries different weight than the same card in a late-autumn one.\"}]} --\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"schema-how-to wp-block-yoast-how-to-block\"\u003e\r\n\u003cp class=\"schema-how-to-description\"\u003eThe deck rewards a reader who already knows Rider Waite Smith and wants to see the archetypes in a botanical key.\u003c\/p\u003e\r\n\u003col class=\"schema-how-to-steps\"\u003e\r\n\u003cli class=\"schema-how-to-step\" id=\"step-1\"\u003e\r\n\u003cstrong class=\"schema-how-to-step-name\"\u003eRecognize the Rider Waite Smith Bones\u003c\/strong\u003e\r\n\u003cp class=\"schema-how-to-step-text\"\u003eWhen each card lands, name the classic Rider Waite Smith composition first. This is Three of Cups with the three dancers becoming three figures under a rose arbor. This is Seven of Pentacles with the resting farmer becoming a floral figure with a golden pentacle. Naming the classical bones grounds your reading in the familiar framework before you let the imagery add its garden layer.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli class=\"schema-how-to-step\" id=\"step-2\"\u003e\r\n\u003cstrong class=\"schema-how-to-step-name\"\u003eRead Reversals as Botanical Cycles\u003c\/strong\u003e\r\n\u003cp class=\"schema-how-to-step-text\"\u003eWhen a card lands reversed, honor it as a companion voice to the upright meaning. The garden imagery gives you a natural metaphor for reversals: what happens when the season turns, when the plant goes dormant, when the seed is still underground. Reversal meanings are part of the whole tarot story here as much as in a classic Rider Waite Smith deck, and the botanical frame supports rather than replaces the standard shadow readings.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli class=\"schema-how-to-step\" id=\"step-3\"\u003e\r\n\u003cstrong class=\"schema-how-to-step-name\"\u003ePair Card Imagery with Seasonal Practice\u003c\/strong\u003e\r\n\u003cp class=\"schema-how-to-step-text\"\u003eThe prismatic palette and floral compositions make the deck a natural fit for seasonal spreads: wheel-of-the-year layouts, monthly moon spreads, and readings tied to what is blooming or dormant in your area. Pull cards for each phase and read the botanical details alongside the archetypal meaning. A card featuring roses in an early-spring reading carries different weight than the same card in a late-autumn one.\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ol\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e\u003c!-- \/wp:yoast\/how-to-block --\u003e\u003cbr\u003e\r\n\u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\r\n\u003ch3\u003eThe Tarot Fellow Standard\u003c\/h3\u003e\r\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003cbr\u003e\r\n\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\r\n\u003cp\u003eI brought the Florana Tarot into the shop because a Rider Waite Smith deck done in a coherent art-nouveau botanical register is a specific pleasure that not many decks deliver. James Ferry keeps the framework intact while giving the imagery its own voice, and the prismatic palette holds up across every card without dropping into repetition. Browse my \u003ca href=\"https:\/\/tarotfellow.com\/collections\/celtic-druidry-nature\/\"\u003eCeltic, Druidry and Nature collection\u003c\/a\u003e for adjacent nature-forward practice.\u003c\/p\u003e\r\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003cbr\u003e\r\n\u003c!-- wp:heading {\"level\":2} --\u003e\u003c\/p\u003e\r\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\r\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003cbr\u003e\r\n\u003c!-- wp:yoast\/faq-block {\"questions\":[{\"id\":\"faq-1\",\"question\":\"Is Florana Tarot a good deck for a beginner?\",\"answer\":\"Yes. The Rider Waite Smith structure is intact, the 72-page guidebook covers card meanings without a lot of extra scaffolding, and the botanical imagery gives beginners strong visual hooks for memorizing the archetypes. If this is your first deck, you will be able to read with it. If you already know Rider Waite Smith, you will pick it up in an afternoon.\"},{\"id\":\"faq-2\",\"question\":\"Can I read reversals with this deck?\",\"answer\":\"Yes, and the botanical imagery supports it. Read a reversed card as the seasonal counterpart to its upright: what the plant does when the light shifts, what the seed does underground, what the composting layer looks like beneath a bloom. Reversal meanings are part of the whole tarot story, and I recommend reading them here the same way you would with any Rider Waite Smith deck.\"},{\"id\":\"faq-3\",\"question\":\"How does it differ from a classic Rider Waite Smith deck?\",\"answer\":\"The framework and card meanings are the same. What differs is the visual voice: James Ferry's art-nouveau style, the prismatic color palette, and the botanical detail woven through every card. If you love the Rider Waite Smith archetypes but want the imagery to feel like a garden rather than a diagram, Florana gives you the second half without changing the first.\"}]} --\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"schema-faq wp-block-yoast-faq-block\"\u003e\r\n\u003cdiv class=\"schema-faq-section\" id=\"faq-1\"\u003e\r\n\u003cstrong class=\"schema-faq-question\"\u003eIs Florana Tarot a good deck for a beginner?\u003c\/strong\u003e\r\n\u003cp class=\"schema-faq-answer\"\u003eYes. The Rider Waite Smith structure is intact, the 72-page guidebook covers card meanings without a lot of extra scaffolding, and the botanical imagery gives beginners strong visual hooks for memorizing the archetypes. If this is your first deck, you will be able to read with it. If you already know Rider Waite Smith, you will pick it up in an afternoon.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"schema-faq-section\" id=\"faq-2\"\u003e\r\n\u003cstrong class=\"schema-faq-question\"\u003eCan I read reversals with this deck?\u003c\/strong\u003e\r\n\u003cp class=\"schema-faq-answer\"\u003eYes, and the botanical imagery supports it. Read a reversed card as the seasonal counterpart to its upright: what the plant does when the light shifts, what the seed does underground, what the composting layer looks like beneath a bloom. Reversal meanings are part of the whole tarot story, and I recommend reading them here the same way you would with any Rider Waite Smith deck.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"schema-faq-section\" id=\"faq-3\"\u003e\r\n\u003cstrong class=\"schema-faq-question\"\u003eHow does it differ from a classic Rider Waite Smith deck?\u003c\/strong\u003e\r\n\u003cp class=\"schema-faq-answer\"\u003eThe framework and card meanings are the same. What differs is the visual voice: James Ferry's art-nouveau style, the prismatic color palette, and the botanical detail woven through every card. If you love the Rider Waite Smith archetypes but want the imagery to feel like a garden rather than a diagram, Florana gives you the second half without changing the first.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e\u003c!-- \/wp:yoast\/faq-block --\u003e\u003c\/p\u003e","brand":"Tarot Fellow","offers":[{"title":"Default Title","offer_id":49684659372282,"sku":"DFLOTAR","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0782\/7030\/0410\/files\/Florana-Tarot-by-James-Ferry-DFLOTAR.jpg?v=1783705200","url":"https:\/\/www.witchsey.com\/products\/florana-tarot-by-james-ferry-78-card-rider-waite-smith-deck-in-art-nouveau-botanical-style","provider":"Witchsey Marketplace","version":"1.0","type":"link"}